As a Creative Director, my motto is that I am the “the keeper of the brand story”
I will align with brand teams to develop the goals & desired tone on both longterm and short term projects. This includes launches, visual identity for branded events, mailers, etc.

Then the real work begins: going to the drawing board to build storyboards, pulling visual inspiration, etc., building a team to bring the ideas to life (depending on allocated), building shotlists with cinematographers, sourcing talent, and managing shoot day from scheduling to each shot.

- Storyboarding photo and video shoots to tell a story for product

- Building + collaboratively working with a team of positive/great to work with cinematographers, photographers, models, makeup and hair artists, stylists

- Building shot lists with cinematographers + photographers to stay on track with approved concept

- Manage each shot to ensure they follow the outlined shortlists and storyboard

- Edit and/or hire outside editors & retouchers to edit video and retouch photos

- Packaging all contents for brand launch

- Building brand identity + building out websites for commerce

If you would like to hire me as a Creative Director and get the added benefits of my social media platforms, we can discuss filming the BTS of the project for YouTube, TikTok, and/or Instagram. Please request this if you are interested.

Hired on project + longterm basis

My long background as an influencer has given me a great understanding of how to get the best content out of influencers, how to properly brief and manage, and how to create campaigns that consumers don’t swipe on. As a Campaign Manager I will align with brand teams to build out and execute campaigns involving influencers + User Generated Creators. Managing relationships, negotiations, briefing, and execution of campaign’s content.

- Working with your brand teams to develop campaign goals, develop a voice, and understand ideal content

- Developing and implementing a creative strategy that aligns with your brand values and marketing objectives

- Identifying, recruiting, and managing influencers and UGC creators to promote the brand's products

- Building creative briefs and providing guidance to influencers to ensure that their content is on-brand and aligned with our messaging- Keeping a pulse on the latest influencer marketing trends and best practices and provide recommendations to improve our influencer marketing strategy

- Ensuring influencers follow all FTC guidelines across all platforms

- Building out PR lists

- Shooting and editing influencer content if needed

- Requesting changes/reshooting, approving influencer content

- Reporting influencer metrics, building trackable links for influencers to use


Hired on project and longterm basis

An organic and original way to approach social media is always the strongest strategy. My approach to social media management is highly collaborative and tailored to each client's unique needs and goals. I believe that open communication and regular reporting are crucial for ensuring that we are meeting your expectations and achieving your objectives.

- building a content plan around the tone and voice of the brand

- Managing content calendar to align with product launches and brand’s overall goals

- 10-25 original images/videos a month optimized for social media across multiple platforms (depending on brand’s needs)

- 1-5 original stories daily (depending on brand’s needs)

- Engaging with your audience and managing your online community by responding to comments, messages, and reviews

- Analyzing social media metrics to measure the effectiveness of our social media efforts and making data-driven decisions to optimize future campaigns

- Posting influencer UGC content, + product launches

- Working with ads team to build creative and original content for paid usage

Hired on monthly contract with a 3 month minimum for first time clients

Email marketing is a powerful digital marketing strategy that involves sending targeted emails to a group of individuals or subscribers to promote products, services, or engage with an audience. It utilizes email as a communication channel to build relationships, nurture leads, and drive conversions. When done in a clever, appropriate, and valuable way it can be one of the greatest ways to build a community. Done wrong, and you’ll have audiences turning against you faster than you can hit send. The difference is in the approach.

- We keep it as interactive as possible. No one wants another “come back to your cart” text or email. We work to add value and/or entertain in every interaction with the digital users because it’s a part of what builds a community

- Creating visuals for email and text marketing; photo, GIFs, graphics

- When possible we love using user-generated content when permissions are granted: photo, testimonials, reviews, or social media posts

- Crafting creative calls to action (CTAs): Instead of generic CTAs, experimenting with creative and compelling CTAs that encourage recipients to take action, such as "Pick Your Restaurant," "Which Limited Product Do We Bring Back Next," or "Join the Adventure."

- We experiment with the design and layout, A/B test and send out what we know will do best

- Helping your brand with the design and copy of the butterfly net on the brand’s site (the first pop up) to build an email list

- Tracking performance to provide the brand with the emails that have been captured in the butterfly net

- Building drip + nuture campaigns

Email kailin@kailinchase.com for rates, more demographics, PR, etc.

As a content creator I take a “skincare first, makeup second” approach. I share a relatable and mirror-like life and style with expertise in skin care and beauty, honest advice, and inspiration.

I have worked with brands like Kosas, Milk Makeup, NARS, Peach & Lily, Skin Medica, Image Skincare, Armani Beauty + more.

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DEMOGRAPHICS:

Female: 91%
Male: 9.1%

18-24: 53.9%
25-34: 28.5%

United States: 50.8%
United Kingdom: 3.6%
India: 2.3%
Canada: 2.1%
Australia: .6%

Hiring me as a partner for any of the above work above does not run into my work as a content creator - I will not create content for the brand on my platforms unless I choose to do so on my own free will. It also does not create any exclusivities between me and any influencer work I may do or any brand I share.

Rates vary depending on social platform, amount of social posts, exclusivities, and any usage rights.